GRAnD OPENING WITH ONER ACTIVE
Shoreditch Icon Reimagined: 83 Rivington Street Opens as a Creative Hub for Brands and Entrepreneurs
Shoreditch has welcomed a vibrant new space as 83 Rivington Street, formerly known as Cargo, unveiling its exciting rebrand. Stepping away from its nightclub roots, 83 Rivington Street transforms into a dynamic creative hub, fostering collaboration and innovation in the heart of London's trendsetting district.
83 Rivington Street celebrated its grand opening with a stylish event for Oner Active, a leading activewear brand. The event showcased the brand's new capsule collection, Raw Lounge, setting the tone for the exciting possibilities that await in the newly reimagined space.
RAW LOUNGE
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GUERILLA MARKETING
Oner Active recently piqued the curiosity of Londoners with a mysterious campaign that unfolded across the city streets. The campaign's success was evident in the surge of social media interest, with everyone eager to decipher the message.
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EARLY ADOPTERS & FANS
Oner Active knew the power of their inner circle. By inviting their biggest fans, friends, and family to be part of the campaign, they tapped into a network of passionate brand advocates. This strategic move fueled a wave of excitement and social media buzz, effectively amplifying the message and generating organic interest.
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BRANDING, BRANDING, BRANDING
Meticulous planning was evident in their use of the venue. They took a strategic approach, transforming every inch of the space into a canvas for their brand message. This immersive experience ensured that Oner Active's personality shone through in every detail, leaving a lasting impression on guests and sparking conversation online.
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ENGAGEMENT & INTERACTIVE EXPERIENCES
Interactive experiences were a key ingredient in the brand's successful event. By offering dedicated areas for weightlifting, coffee breaks, t-shirt printing, and piercings, the event fostered engagement and self-expression, leaving a lasting impression on attendees.
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QUEUE AROUND THE BLOCK
Great in building anticipation and excitement around the event. They made Shoreditch know they mean business.
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ALL AROUND EXPERIENCE
Oner Active's event strategy was a masterclass in building anticipation. Oner Active's early outreach to their core base built buzz and attracted new faces to their event.
OUR CLIENTS
