Oatly: Paradise arches

A survey commissioned by Malibu and Oatly found that over half of adults yearn for more time away from everyday stresses. This insight inspired the creation of Paradise Arches, an exclusive clubhouse opening in London's Shoreditch district. Talk about the way to get people talking about your brand!

Malibu and Oatly have joined forces to capture the essence of summer with the Piña Oatlada. Combining Malibu's iconic rum flavor with Oatly's creamy oat milk, this innovative dessert delivers the tropical taste of a classic cocktail in a refreshing, plant-based twist.

Paradise Arches was a masterclass in venue transformation. With careful planning, every corner of the space was infused with the brands' essence, resulting in an immersive experience that captivated guests and generated significant social media engagement.

Interactive experiences were a key ingredient in the brand's successful event. By offering dedicated areas for weightlifting, coffee breaks, t-shirt printing, and piercings, the event fostered engagement and self-expression, leaving a lasting impression on attendees.

Great in building anticipation and excitement around the event. They made Shoreditch know they mean business.

Oner Active's event strategy showed throughout, from set build, events organisation, PR & marketing. Their approach brought current fans of the brand together and created some new connections.